Location:Home > Events > Higer Pick-up strikes a brilliant pose at 2015 Paraguay National Rally Championship
Higer Pick-up strikes a brilliant pose at 2015 Paraguay National Rally Championship
2015-07-23

In 2013, Higer Pick-up joined Dakar Rally for the first time. In 2015, Higer Pick-up showed off its charm again at Paraguay National Rally Championship. This time, Higer’s Paraguayan distributors sponsored the organizer and offered three “Yujun” 4WD pick-ups, which served the Championship as security and logistics vehicles, and ensured the successful completion of the event.

 

The Rally aims to evaluate the performance of different brands of vehicles in severe road conditions. Therefore, those vehicle brands may build and enhance their market competitiveness and brand image through their achievements and ranking results during the event. This helps customers realize the vehicles’ running performances in a more dynamic manner, and drive their purchase intent.

 

 

Higer Pick-up was designated as the official car for both the opening and closing ceremony and won a special booth to display their excellent performance. During this great event, Higer Pick-up received positive feedbacks from the local market, while being extensively reported by local media and winning praise from both the industry and local governments.